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In our always-connected, culture potential customers are a lot more likely to look for you online, and that’s actually an advantage for small business owners. While it’s still a good idea to be in the phone book, you shouldn’t rely on it as a guaranteed source of clients. You may even get a business line rep to help walk you through pricing and all the options. Since these are organized by category, it’s simple to look up “bookkeeping” or “painting services.” You can contact your local phone provider and order this line-with any available features-by phone or online. That’s why it’s smart to ask for a business phone line, which likely includes a basic listing in the local yellow pages. They can be made worse if your personal landline number was once owned by someone else with a spotty history. Spam calls and spoofed numbers are a major headache for landline owners.Someone looking for a bookkeeper or a housepainter won’t be able to find you in the white pages unless they already know your business name.calls from people expecting to reach an answering machine, not a sleepy business owner. Before you consider using your home phone number for your business, be aware of these two potential problems: You should be included automatically when you sign up for a landline. So, it’s definitely worthwhile to get your business listed there. Compare Now Kickin’ It Old Schoolīelieve it or not, some people still do use phonebooks. Create an account to find opportunities you’re most likely to qualify for fast. Use Nav to instantly compare your best options based on your unique business data.

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Fortunately, this is fairly simple and usually free –at least in the most basic forms.įinding funding doesn’t have to feel like an uphill climb. Position your business to its best advantage by making your phone number available to would-be clients in multiple venues.

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It’s impossible to serve customers unless they know how to find you.

What happens if that person loses your business card? They can’t call directory assistance to get in touch because they don’t know where you live. Suppose you’re a location-independent content provider who meets (and clicks with) a potential client at a conference. To further complicate matters, those who use smartphones, Voice Over Internet Protocol (VoIP) service, or their home landlines as business numbers risk not being listed correctly – or at all.Īdditionally, some small businesses aren’t associated with a particular city. Multiple carriers mean multiple directory assistance services. Today, the telecommunications industry is decentralized and sprawling. Before the internet was a thing, people got their needs met by letting their fingers do the walking (to use an old Yellow Pages ad jingle). Why Business Numbers Matterīack in the day, businesses found customers by having their company numbers listed in the phone book (both the white and yellow pages). Here’s how to get that business phone number you need to grow, and why it’s still incredibly important in today’s digital age.

But how do you go about finding customers? While there are a lot of notable ways, such as social media, a website, ads in local publications, innovative PR that gets you featured on local (or national) media, and, of course, good old-fashioned word of mouth, there’s one thing a reputable business can’t forget: The old-school method of having your business phone number-and putting it everywhere. You’ve set up your food truck or your doggie daycare, and you’re ready to win at this small-business game.